Check out this neat little API by Dane Carlson. Just type in your blog's URL and see how much it's "worth." The calculations are based on ... We've seen the emergence of a neat little tool that tracks the "worth" of a blog. But what about the worth of a whole blog network?
Check out this neat little API by Dane Carlson. Just type in your blog's URL and see how much it's "worth." The calculations are based on some complicated analysis of the values of backlinks and other indications of a blog's importance. Now if only it could tell you how much your whole blog network was "worth" ...
There's probably some extra HTML or JavaScript coding required to do that, but for now simple addition will have to do. So the Know More Media network, right now, according to Dane's applet, is worth $39,517.80. While that sounds nice to some ears, try google.com (I know, not a blog network): $99 million-plus!
(See how much Business Blog Wire is "worth." While you're at it, see how much yours is worth.)
The moral of the story: Try to get a good picture of how your blog or blog network stacks up against others. A good business blog is not necessarily popular, but it is important to keep track of a blog's growth.
For what it is worth, I think the "What your blog is worth" is completely meaningless as an indicator of blog value - what it really is, is a clever marketing ploy to get their tag out to lots of sites and build lots of incoming links. As I understand it, they used one data point - the sale of Weblogsinc, and took an arbitrary metric (number of incoming links) and tried to assign value for each link by taking the total value of the sale and dividing it by the number of links that Weblogsinc had.
It is interesting to look at the valuation that way, but in reality, no real investor will use that number as the definitive valuation method. It might be one data point among hundreds. They will look at the management team first and foremost. They will look at the business model and the opportunity to monetize the traffic and how they might leverage that to even greater monetary opportunities. There will be lots of other things that a buyer will look at.
Eventually, a property is worth what someone is willing to pay for it and what someone is willing to sell it for.
The "What your blog is worth" is a fun little gimmick, but in its current shape, that is really all it is.
Posted by: Tim Stay | November 23, 2005 7:36 PM | Permalink to Comment