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Dec 6
Blog Marketing by Jeremy Wright - First Look
Tonight I checked the mail when I got home and lo and behold, a book had come from Amazon.  It was Blog Marketing by Jeremy Wright of Ensight.org and b5media fame.  I'm sure the book will be well worth the $16.47 I spent for it at Amazon.com.  (Okay, so shipping was maybe three or four dollars on top of that.)

I'll blog about Jeremy's book as I read it and let you all know what I think of it and how it might help us learn all about business blogging.  (Sorry, no full-page quotes :)).  If you or I find anything lacking in Blog Marketing, let's talk about it here too - no need to be shy.  I'm sure Jeremy would appreciate the feedback.  Please try to be fair and constructive in giving your opinions of the book.  I haven't read it just yet, but hope to do so by this weekend so I can post an initial review for you.

At first glance, Blog Marketing (about 300 pages, plus some introductory material, a helpful glossary, a few endnotes and a well-done index) appears to focus on the nuts and bolts of business blogging - especially, corporate blogging as opposed to freelance blogging for money through advertising, etc.  ("Business blog" can mean several things.)  Sorry that's so brief, but it's late and I've only had time to page quickly through it.  If you're itching for something to read, try part of the first chapter of Blog Marketing.  It's written in a simple, engaging style and offers many helpful blogging tips.

This is one of the most talked-about and anticipated books about blogging of 2005, along with Naked Conversations by Robert Scoble and Shel Israel (which Amazon should get to me shortly).  Let me know if you find any other books you'd like me to review.  Please leave your opinions of Blog Marketing below for all of us to benefit!

4 Comments/Trackbacks




Yep, definitely want any and all feedback. I can take it, I'm a big boy :)

A quote from the book:
"...the number of blog readers estimated at between 200 million and 500 million..."

Yet the most remark you'll get when mentioning it in casual conversation is "What's a blog?".

I confess that I tried to buy whatisablog.com, and variations- they were all taken...LOL

Sorry I can't help with a book review, as I have not read it.

I'm almost done with the thing - the holidays sapped my willpower and now grad school is piling other books onto my plate. I'll post a review as soon as I can. It's a good book - nicely done, Jeremy Wright.

Almost every time I try to explain blogging to my friends or family members, they either have no clue what it is or think it's just an online journal, a la typical MySpace or LiveJournal offerings. So the reality seems to be different from the bulk of published statistics!

» Naked Conversations Coming Soon To My Mailbox from BusinessBlogWire
Naked Conversations, a new book about business blogging by Robert Scoble and Shel Israel, is finally on its way to me.  (I ordered that sucker like two months ago!)As soon as I get it I'll tear through it and let... [Read More]

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