- The biggest impression so far is that this book will be of greatest benefit to business owners who don't (yet) know much about blogging. The timing, then, couldn't be better, since by this time next year it's quite likely that few business owners won't know what blogs are and how they can be used to enhance a business.
- So far it's been a really quick read. Jeremy doesn't get into the real nuts and bolts of business blogging until page 70, where he says, "This part of the book provides the hands-on, rubber-meets-the-road, chicken-hits-the-skillet kind of information I'm sure you're champing at the bit to know." I have to admit that I wasn't all that impressed with what the first seventy pages told me ... but maybe that's because it covers principles and concepts about blogging that most people can learn within a few weeks of starting to blog. After page 70, the book has picked up some steam and I'm pleased with the concrete examples I've found.
- Think "customer," not "consumer." That's a big principle that Jeremy preaches, and I agree with it. Blogging as a technology lends itself to a multi-directional, collaborative communication rather than a one-way rant. He does a great job of explaining why this matters to businesses.
- The best way to blog for a business is to focus on creating positive experiences for those who visit the blog, says Jeremy. Again, I think he's got the Wright stuff here. I hope you and I remember that life is short, we're not here to make money but to learn from each other, and that positive experiences are more important than positive profit margins.
So far, so good. I wish Jeremy offered even more examples of businesses using blogs effectively or not effectively, and that he used footnotes to cite his more lengthy URL citations ... but maybe that's just the bookworm, researchaholic, history student in me talking.
I hope some of you are reading Blog Marketing as well. Feel free to share your thoughts with me below!
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