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Dec16
Why Doesn't Honda Have an ASIMO Blog?
I know this post may sound odd, but I just want to make the point that businesses could do so much more in the way of blogging.  (And it's Friday night again.)

What if Honda had a blog about the development and marketing of its new robot, ASIMO?  (At least it has a decent static ASIMO site up.)

Five nifty things Honda could do with a corporate blog about ASIMO:

1. Post videos of ASIMO doing all sorts of fun things.  And maybe looking lame sometimes.
2. Post transcripts of interviews with some of the engineers and programmers working on ASIMO.
3. Put up podcasts of ASIMO news and answer reader comments in the podcasts.
4. Answer all kinds of questions about ASIMO.
5. Get free suggestions from people all over the world about how to improve - and ultimately sell - ASIMO.

Kudos: As I was drumming up ideas for this post, I came across a fun post at One By One Media suggesting that Disney ought to have an external blog.  This post follows in the same vein, I think.

So, what do you think?  How could (should) Honda spread the word about ASIMO with an ASIMO blog?

9 Comments/Trackbacks




I was thinking about this a little when you commented. Why not a character blog? Asimo could have his own blog or her own I guess I should attach a gender. The Asimo blog could be written in the first person. What it's like to be a robot!

Easton, You have great observation

Jim, I like that idea. I've read positive and negative views on character blogs, and I think ASIMO could potentially have a first-person voice on the blog itself. I'm pretty sure ASIMO is a "he." I wonder how Honda would decide on the "personality" of ASIMO - hip? funny? serious? What would their target audience be? I assume they'd be targeting the wealthy, since a personal ASIMO would come only at an astronomical cost. Just some thoughts to fuel the discussion.

good idea...although the blog should be targeted towards kids and people with an interest in robotics,not just wealthy people.

I see an interview with Honda PR in your future! I bet they haven't thought of these issues!

Thanks for the ideas, folks! Yes, I agree that not only the wealthy, but also anyone who is interested in robotics or technology should be interested in learning about ASIMO - and an ASIMO blog might help stimulate conversation about the robot.

Now to contact Honda about our ideas ...

Ugh. Not to be a stick in the mud, but I just think a "character blog" for a product is a bad idea. Remember Captain Morgan? Really, who's going to consistently go read the blog of a fictional robot?

Easton, I think your initial idea is right on the money. A product like this cries out for a conversation. It cries out for consumer interaction. It cries out for a flickr group. That Honda isn't doing this shows a lack of comprehension on their part, I think.

David, thanks for the comments and for expanding your thoughts by posting about this missing "roblog". I should've coined that term myself!

» Why Doesn't Animation Mentor Have A Blog? from BusinessBlogWire
I often come across otherwise good websites and am saddened by their lack of two-way communicative options.  I've blogged before about why Honda should blog about ASIMO, its amazing robot.Animation Mentor ought to have a blog too, IMHO.  Yaho... [Read More]

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