« How Much Time Does Business Blogging Require? | Main | Fortune 500 Corporate Blog Review: #45 Walgreens »

10 Steps To Creating A Successful Corporate Blog
In yesterday's post, I promised that I would return to the subject of the amount of time and effort required to produce an effective business blog.  Today I want to explore that subject a little more by sharing ten tips on how to make a successful corporate blog (I'll deal with personal money-making "business" blogs another day).  These tips are not meant to be comprehensive; rather, I hope that you think about these ideas and use them to help you jump-start a great company blog.

1.  Identify your strengths.  Think about what you do best.  What interests you most?  You will find it easier to write about the things tahat you find most interesting, and those who visit your corporate blog are more likely to engage you in conversations if they can tell that you are passionate about your topic.

2.  Think of a domain name.  Do not settle for a BlogSpot account or some other free blog hosting option.  Spend a little money and get your own domain name.  This gives you a little more uniqueness and people are more likely to respect your site.  Make the name as short as possible, easy to spell and easy to remember.

3.  Claim your blog at Technorati.  (Learn how.)

4.  Register your corporate blog at popular blog search engines and directories.  Feedster, IceRocket, Daypop and PubSub are fine options.

5.  Choose a good blogging platform.  Movable Type, Wordpress and TypePad are three of the most popular blogging software solutions.  Give 'em a whirl and see what works best for you.  (I use Movable Type, and it does the job just fine.)

6.   Get some design help.  You may know a lot about business, but you probably need some good suggestions when it comes to blog design (unless that happens to be your specialty).  (On that note, yes, I'll have a nice logo for this site soon.)

7.  Be creative.  Do not simply mimic another successful company blog.  Think about what makes your products or services unique.  For examples of corporate blogs with unique flavors, look no further than Stone Creek Coffee and Stonyfield Farms (those two just popped into my head at the same time - I wonder why).  Notice how these blogs have unique designs and color schemes that complement the products they offer.

8.  Make a plan.  Trust me I know from experience that if you do not start your blogging day with a clear idea of what you want to accomplish, you are likely to suffer from CRAWIHCO syndrome (chicken running around with its head cut off). 

9.   Talk to people.  Nobody expects you to learn how to blog on your own.  Search the web for company blogs that are similar to  the one that you have in mind.  Try Technorati's Blog Finder, IceRocket and Google Blog Search for starters.

10.  Learn by reading other blogs.  RSS is a heaven-sent gift.  It means you can pull content from any blog (well, any RSS-enabled blog - nearly all blogs offer an RSS feed) and receive instant notification whenever the blog is updated.  Once you have found a blog that you like, look for RSS feed subscription buttons and use them to pull a feed into any news reader you like (My Yahoo! and Bloglines are two of the most popular options).

If you have any questions about these tips, please don't hesitate to ask them.  Business Blog Wire is a place for conversations about professional blogging, and I welcome all of your comments, insights and feedback.  By the way, thank you for reading my humble posts.

3 Comments/Trackbacks

» This Week, We Know More About... from Know More Media
Numbers were on the minds of some of the Know More Media authors this week: $300 million account win by Goody, Sliverstein, dubbed America's best all-around ad agency 2 million Muslims making the pilgimage to Mecca for the Muslim Hajj... [Read More]

» Authors' Top Picks for Week of 1/9 from Know More Media
Each week we poll our team of Authors about their favorite posts on their blogs. We find it interesting to identify the posts the Authors themselves feel are their most compelling. Here follows our Authors’ Top Picks for the week... [Read More]

» Build A Rapport With Your Customers Through a Company Blog from CustomersAreAlways
Most of the Internet world is starting to catch onto the latest trend in Internet marketing: The Blog.  Blogs are popping up by the millions thanks to websites such as Blogger, Typepad, and Wordpress - just to name a few. ... [Read More]

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.

Comment Preview

« How Much Time Does Business Blogging Require? | Main | Fortune 500 Corporate Blog Review: #45 Walgreens »



Get free email updates:

Current News

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network

*Writers Needed

BusinessBlogWire is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications: