Name - Can't go wrong with Earthling. Gives it a human feel, while playing off the company name.
Tagline - "A weblog by a human, for humans" - Again, this lends a personal feel to the site. That's what every tech company needs in order to gain more listeners and customers (and customer evangelists): that personal quality that you just don't find in a box full of gadgets and gizmos.
Design - Love the photo at top (the masthead). Very robotish, yet humanish too. Earthlink support and contact info appear prominently at the top right. The color palette is simple and straightforward, and you can read the text just fine.
Posts - The content is appropriate for those interested either in Earthlink's progress or in topics related to the industry in which Earthlink operates. There are doses of humility involved ("Note To Self," says one post title). Don't expect a flood of posting, but do expect a steady stream of approximately one post every day - good enough to keep fans interested, and of course, good enough to attract more.
Maybe I could interview the blog 's author, Dave Coustan ... I like Earthling. Good job, people of Earthlink!
Let us hear your evaluations of the Earthling blog below.
I'm with you, Easton. That's a pretty good example of what a corporate blog oughtta look like. The test over time, I guess, becomes whether the guy's able to address the issues raised by customers who aren't always happy. It's a good start, though.
Posted by: David Brazeal | January 18, 2006 9:44 AM | Permalink to Comment