Easton: Why did BlogMedia decide to purchase The Blog Herald?
Matt: The Blog Herald is a well-established blog with a large following and a sterling reputation. When I got into the blog business and started reading blogs in this genre, this was one of the first blogs that I was reading regularly. I never thought that something like this would become available. We were quite excited when it did.
Acquiring The Blog Herald only makes sense to us. We already own and operate a site for bloggers to find jobs (BloggerJobs), a site that ranks and measures blog networks (Blog Network List), a snarky opinion site about blogs (Jack of All Blogs), another blog about blogging (Blogger Idol), as well as Blog Network Watch. Not to mention that we've quietly launched Problogging.
