Business blogging tips and news for professional bloggers

BusinessWeek's Reena Jana spoke with Mena Trott about the future of blogging.  I recommend the article to you.  Some thoughts I had on it:

- Blog metrics and tracking will improve, and with them, so will the ability (and the imperative) to tailor a blog's content to the preferences and needs of its readership (actual and potential).

 - Functionality will improve, making it easier for people to converse via text, audio, and video at a blog.

My favorite quote from Mena: "Putting together a blog should be as easy as sending an e-mail."