"Open the door of the NBC Olympics blog [...] and you run smack into the wall of official corporate blogging. First, you doubt that most of the entries purporting to have been written by the TV analysts in the various sports really were. Second, and more maddening, the entries don't read like real blogging -- casual, loose, pointed -- but like carefully planned TV promos."
Sigh ... that's too bad. Go see what's at Light The Torch and compare the two blogs. What do you like/dislike about each one?
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