Martin Veitch of IT Week writes about the rewards and potential risks of corporate blogging. He concludes, "Many more firms will ponder [blogging] this year. However, [...] conservative ways will often triumph over novelty among risk-averse firms." So blog sensibly.
Auto maker giant GM has started up a new corporate blog called FYI Blog. It looks promising. Here's its "about" post. Basically, it looks to be a more grass-roots blog as opposed to the top-down perspective of its "head honcho" blog, Fastlane.
Copyblogger explains why "you" and "because" are two very important words to use in your blog posts.
Mike Sigers offers his thoughts on how bloggers can make more money.
Lastly, the Online Journalism Review has a splendid article by Robert Niles on a journalist-blogger hybrid named Michael Hiltzik (a columnist/blogger for the L.A. Times), and how Hiltzik copes!