RSS Feed:
Subscribe
What's this?
Enter email below to subscribe:

What's this?

« 3 Ways To Keep Your Business Blog From Turning Evil | Main | It's A Great Day For Blogtipping »

Apr25
Corporate Blog Review: GM FYI Blog
pixoh_r7nj6d3f5.jpgHere's my quick and dirty review of General Motors' newest corporate blog, the FYI Blog:

What It Is: The FYI Blog is supposed to help people get to know the GM company culture better, by discussing corporate events.  The blog's authors are its employees of all ranks.

Why It Matters: Because GM is a giant company and many other companies are watching to see how successful its second corporate blog will be (the first GM corporate blog available to the public was the FastLane Blog).

Post Frequency: Judging from the FYI blog archives so far, it's about once every day or two (it's got six entries and it's about a week old).  With so many thousands of employees, GM should consider starting many more company blogs, or at least helping its employees post more often.

Blog Design: I'm not an expert, but it looks nice to me.  Nothing scary or flashy.  Offers permalinks, timestamps, comments and trackbacks.  The syndication (feed and email subscription) options are very basic, but they are there.  You wouldn't guess that this was a blog by one of the world's biggest companies, and maybe that's intentional.  There's a simple, straightforward blogroll.

Kudos: I really like that the categories have little icons associated with them.  It just makes the blog more comfortable and intuitive to visit and navigate.  The posts are friendly and the authors respond to visitor comments.

Suggestions: I wish you could easily contact the author of each post.  Right now, all you can see is the post author's name and position at GM.  Also, it just feels very bare - I wish there were a big GM employee blog network of sorts where you could see what employees all over the place were working on and talk to them online about their progress.

Bottom Line: I've only started to really examine the GM FYI Blog, but I think it has lots of promise, even though it's only a week old and has just six entries.  It'll be neat to see if anyone from GM is listening well enough to respond to this post - if you're there, I'd love to talk to you about your blog!  (Take me to your blogger - the one behind the curtain!)

What do you think of the General Motors FYI Blog?  What do you like or dislike about it?

trackbacks

TrackBack URL for this entry:
http://tools.knowmoremedia.com/cgi-bin/mt-tb.cgi/8190

post a comment

Name, Email Address, and URL are not required fields.





« 3 Ways To Keep Your Business Blog From Turning Evil | Main | It's A Great Day For Blogtipping »

Advertise

BlogBurst.com

Successful and Outstanding Blogger

I'm a C-list Blogebrity

eellsworth's Rapleaf Score

subscribe

Add to My Yahoo!
Subscribe with MyMSN
Add to Google
Subscribe in NewsGator Online
Subscribe with Bloglines
Subscribe to RSS 2.0 feed
Subscribe to Atom feed

we support unitus

sponsored links