That got me thinking (thanks for the thoughtful article, David). Is David right? Are corporate blogs hampered by nature, or can they be as varied and outspoken and risk-taking in their posts as any other type of blog?
I think that in general, corporate blogging is more restrained and controlled than non-corporate blogging, but I also think that the reasons for that have more to do with inexperience and fear than with inherent limitations of freedom of expression.
Blogs are changing the way companies do business - so far, thousands of small and large companies have started blogs and enjoyed greater success by using them well (or, in some cases, failure due to poor use of a business blog).
Do you agree with David Bowen? Leave your thoughts below.
I tell everyone who asks me about blogs that if they aren't going to give their blog personality (and you can do that with proper corporate image in tact) don't even bother spending 10 minutes putting one up. It took big corporations years and years to figure out that their websites shouldn't be an online brochure and should actually be useful. I can't see them grasping the concept of blogs any quicker.
Posted by: Rae | April 13, 2006 4:20 PM | Permalink to Comment