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« Business Blog Links Of The Day - 4-19-06 | Main | 3 Ways To Keep Your Business Blog From Turning Evil »

Apr21
The Prague Post On The Impact Of Business Blogging
The Prague Post has a fine article by Katya Zapletnyuk on April 19 called "Blogs are Changing Corporate Communication."

The article mentions the blogging success of Ivo Lukačovič, founder of the Czech search engine Seznam.  Zapletnyuk correctly opines that a major part of corporate blogging's success comes from business bloggers adopting a less stiff, more open (and even sometimes downright informal) tone.

I don't know if I would say a good corporate blog has to be "gossipy," but certainly it should encourage multi-directional communication - between the blogger(s) and readers, and among the readers themselves.  That's where the beauty of collaborative communication really emerges.

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« Business Blog Links Of The Day - 4-19-06 | Main | 3 Ways To Keep Your Business Blog From Turning Evil »

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