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Jun27
Business Blogging 101: When To Say You're Sorry
Here's when I think you should say sorry in a blog post on a corporate blog:

1. You've done something wrong in your business and your blog is the most effective way to communicate with the people you've disappointed or hurt.

2. You've posted something false or misleading on your company blog.

3. You've neglected or offended your blog visitors.

4. You've broken a promise or failed to try hard, whether in your corporate blogging efforts or elsewhere.

Hmm ... when else?  That's all I can think of.  There are quite a few reasons not to apologize for certain things via your company blog, too.

I should put some form of these thoughts into the BusinessBlogWire Wiki.  You're welcome to help me do that.

Thanks to Steve Remington at Why My Blog Stinks for the inspiration.  Steve, you're an SOB and your blog stinks (i.e. reeks of knowledge and expertise) - sorry, couldn't resist the weird compliment. :)  (In which case maybe I shouldn't have said sorry!)

5 Comments/Trackbacks




Hey Easton,
I wanted to pull up the perma link for the UMass post to add to my Weekly Good Reads post, but I keep getting errors and warnings.
I got it on this posts too, but I did get the comments, hopefully it works.
Joe

Easton - I apologize that I haven't commented on your blog for a while. You constantly give me information that makes me a better blogger! Thanks.

Just when I was starting to worry ... thanks Tom for the compliment!

(That isn't just an attempt to get blogtipped tomorrow, is it? :) )

Hello,
As a new blogger I am finding your site and articles VERY helpful.
Thanks a lot!

gl, you're welcome and thank you for the compliment!

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