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Jun 9
Sorry, Eric Kintz: Posting Frequency Matters (Especially to Yoda)
I really meant to write a long post responding to Eric Kintz's post which says that blogging frequency isn't important, but the weather is getting awful here and my computer might shut off at any moment (thunder and lightning are dancing around the house at this very moment).

So here's the condensed version:  Of course it's important to publish frequently!  I firmly believe that publishing your best work AS FREQUENTLY AS POSSIBLE is critical to your blogging success.

Of course there are exceptions, most of which would have to do with the subject nature of the blog in question.

But in general, more posts means more chances for others to read your work and comment about it and post about it and talk about it.  More posts means more evidence of your own work as an expert, as a thinker, as someone who genuinely cares about something enough to say something about it.

Quantity versus quality?  Here's my answer: Post the best you can, AS OFTEN AS YOU CAN.  The world of blogging - especially of business blogging - is not for those who spend mothns drafting that one perfect post and then hit the rusty publish key hoping that the world will suddenly take notice.  Nor, of course, are the best bloggers necessarily the ones with the most blogorrhea (i.e. the most frequent posters).  But there's a happy medium there, which I feel leans somewhat toward the "more frequent" end of the posting spectrum, that I think business bloggers should strive for.

I can't tell you how many corporate blogs I read that I stop paying attention to simply because they don't publish often enough to keep me interested.  I regularly unsubscribe from feeds that haven't updated in a while.

Don't worry too much about posting frequency.  But do make it a priority to post as frequently as you can without lowering the quality of your posts.

10 Comments/Trackbacks




Easton,
I'm very sorry to bother you, but i saw on Micro Persuasion a post of yours answering to Hugh Mcintyre, I am just writing to ask you how exactly you are involved with Hugh, or The Hanso Foundation?
Sorry once again
Luciey

Easton - I think it's an interesting perspective. I had to learn it was ok not to read every post on blogs that post several times a day (like 4 or 5). I read too many blogs to get to all of the entries when they're that prolific.

My audience (the ones on my google group that I set up before I knew about subscription methods) also don't generally read blogs at all and it scares them when they see too much activity. They all thought once a day was a lot (although I think that's my "sweet spot").

The thing that gets me the most is the length of the entry. Several entries a day (like Seth Godin's blog sometimes) are ok when they are short - 200-350 words. The long ones usaully kill me! I tend to start to skim. I think that frequency (given it's not 10/day or once a month) is pretty dependent on your topic and audience. Just my unsolicited 2 cents.

Ann - I guess one of the things that a blogger should do when they do write longer entries is to actually make it easy to read. Lots of breaks, lists and point form make things a lot better for your readers.

Easton... Couldn't agree with you more. Whenever I go to a blog, I am obviously interested in the content, but I always look at the frequency of posting. To me this is an indication of the interest and enthusiasm of the blogger, particularly if it is a "corporate" blog. It's like everything else. If you regard it as a chore... It shows.
Cheers/George

Yes, I agree with this post. We need to be posting as often as possible with highly pertinent articles. Short word counts and long word counts. It's all good.

I agree with you, I am not advocating to post very infrequently but to your point, there has to be a happy medium. Thought you would be interested by my follow up post
Eric

http://h20325.www2.hp.com/blogs/kintz/archive/2006/06/16/1186.html

Thanks for your comment and follow-up, Eric. I think I understand much better now what you initially meant. Great job!

Thanks for your comment and follow-up, Eric. I think I understand much better now what you initially meant. Great job!

Easton,

I thought you would enjoy the follow up analysis on how this post spread virally throughout the blogosphere.
Eric

http://h20325.www2.hp.com/blogs/kintz/archive/2006/10/01/1683.html

Awesome - thanks, Eric!

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