I agree with Liz that it's best to be plain and direct in choosing a URL, blog title and tagline for your business blog. Pithy, punny poetics just don't work as well as simple, clear words. Sure, jazz it up with a little cleverness, but leave the pithy punny stuff in your conceptual spice cabinet.
Always keep in mind that your corporate blog can deeply affect a visitor's perception of your business. (This is why you should be really careful when deciding to do a "character" blog, for example.)
Liz mentions differentiation. This is SO important. Imagine that someone visits your company blog and tells their friend about it the next day. Imagine them saying, "I checked out the XYZ blog yesterday. It's for XYZ Company and they are unqiue because they do this, this and this. I know exactly what their business stands for and how they differentiate themselves from other businesses because their blog made it all clear to me immediately."
Is your blog focused and powerful enough to send that message of uniqueness to each visitor? Can you answer the question, "Who are you and what's so special about your business?" Your corporate blog needs to answer that "so what?" question right away for today's impatient Web users.
Easton,
Thanks. I try to find new ideas to talk about and new approaches to the way we think about things.
Posted by: Liz Strauss | June 24, 2006 4:43 PM | Permalink to Comment