- By the end of 2006, it is likely that a majority of large companies will have corporate blogs. (Found via MediaBuyerPlanner.) Which means that my blogging about business blogging, while perhaps self-referential (but hopefully never narcissistic), is relevant to a great many people. Feast your eyes on the press release (and of course the full report) from JupiterKagan.
- Read a fascinating study on what you need to do to blog successfully (Found via Bloggers Blog, by way of Micro Persuasion.) Thanks to Dr. Nora Ganim Barnes at the University of Massachusetts for conducting this study, which involved the interviewing of 74 successful bloggers. (I've just got to sink my teeth into this one, and you should too.)
As always, I welcome your comments and suggestions. Do you know of any other long PDFs / studies / theses / dissertations that we can all peek at or pore over to learn more about the business of blogging?
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