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Jul18
Dell One2One Blog Progress Report: Small Signs of Improvement
After my review of the Dell one2one corporate blog last week, David Dalka suggested five key steps for Dell to follow in order to improve its relationship with potential and actual customers.  Listen to David:

"Dell should:
LISTEN - to other blogosphere posts
ACKNOWLEDGE ISSUES - by linking to the post and talk only about how that issue is being addressed
LISTEN AGAIN - to all feedback
ANSWER - include a we hear you and are working on the problem if it can't be immediately addressed
REPEAT"

Since last week's heavy coverage of the debut of the Dell blog, one2one has continued to post, but not much has changed.  I'd upgrade my assessment from a 4/10 to maybe a 4.5, rewarding Dell for posting twice last Friday and once today.  And for calling B.L. back.

I just wish Dell was doing more to seize the moment.  The spotlight I talked about is shifting away from its one2one blog, and now is the time to show the world how it intends to communicate.  And how it intends to LISTEN.

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» Dell Blog - Still Waiting for USB Port Shortage Acknwoledgement from David "Dsquared" Dalka - Creating Revenue and Retention
As I posted on Easton Ellsorth’s blog, the emerging future of corporate blog leadership should likely be: LISTEN - to other blogosphere posts ACKNOWLEDGE ISSUES - by linking to the post and talk only about how that issue is being addressed LISTE... [Read More]

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