« The 23 Most Critical URLs Where You Should Submit Your Blog or Feed | Main | Mark White Looking for UK Business Blog Information »

Jul 7
How Fast Is Corporate Blogging Really Growing?
How quickly is the number of corporate blogs increasing?

I'm not going to answer that question right now.  But I ask it so we can examine it from a different point of view.

This is a history student's plea for us all to remember the importance of primary sources.  A primary source is the horse's mouth.  A secondary source is what someone tells you about the horse's mouth.  (Of course you can take that person's word and turn it into a primary source by analyzing it instead of the horse's mouth, but that's another story.)

So when JupiterResearch issues a press release stating that "35 percent of large companies plan to institute corporate Weblogs this year" and that "nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006," we need to look carefully at what claims are or are not being made, and with what evidence as proof.

If you opt to buy the report, you'll see a preliminary page which explains that "concept reports are usually around 5 pages long," while "Vision reports are usually around 20 to 25 pages long."

Fard Johnmar at HealthcareVox spent $750 to access the report and, to say the least, was not impressed.

Toby Bloomberg at Diva Marketing describes my frustration by saying that the JR press release "has the blogosphere buzzing like bees to a hive of honey."  That is, it smells like honey and looks honey.  But instead of insisting on tasting it, or even on talking with someone who has, too many bloggers are content to go for the "buzz" traffic by quickly and haphazardly linking to the press release or to someone else's report of it, and then zipping off to the next news item.

To be fair, the pace at which businesses are adopting blogging isn't nearly as important as the degree to which they strive to use every tool at their disposal (including blogs, perhaps) to enhance their business and to benefit their actual and potential customers.  But as long as we're focusing on blogs as a tool to make all that happen, we ought to strive for accuracy.  So we need to remember to be responsible investigators and reporters.

On that note, we ought to be careful about accepting too readily the data found at the Fortune 500 Business Blogging Wiki.  I'm not going to analyze its accuracy here; my point is simply that we shouldn't assume it's infallible simply because it's a wiki, or because it's there, or because it's the only (or the best-known) resource of its kind. 

The only way to truly know the truth is to find it yourself or to find someone who has it.

3 Comments/Trackbacks




Easton:

Thanks so much for your post. As you said, it's very important for bloggers to strive for accuracy. While we certaintly don't have the time to triple check every story, we can certaintly try to report it with that very important grain of salt.

Best,

Fard

I think it's about 0.73% of US employers http://blogsurvey.backbonemedia.com/archives/2006/03/fortune_500_tak_1.html

However, my claim is as good as the next blogger. :-)

Fard and John, I appreciate the comments. John, your claims are probably better than nearly all other bloggers, given the moaunt of work you've put toward finding the answer.

A corollary question to the one I asked in my post is, "How fast is the number of EFFECTIVE business blogs growing?" Because we've all seen our share of clunkers.

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« The 23 Most Critical URLs Where You Should Submit Your Blog or Feed | Main | Mark White Looking for UK Business Blog Information »

Advertise



subscribe





Get free email updates:



Current News

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


*Writers Needed

Advertising/Branding
AdHurl
BrandingPost
YourIndividualBrand

Accounting/Tax
DoubleLedger*

Aerospace/Airlines
TheAirlineHub

Automotive
AutoMill*

Business
BIZZspotlight
KnowMoreMedia
Business Overview

Business Humor
AManWalksIntoAnOffice

Communications
BestBizCom
TelcomSwitchboard*

Construction/Engineering
ALicenseToBuild*

Consultants
AnalyzeThisBusiness

Customer Service
BPOTiger
CallCenterScript
CustomersAreAlways
HelpDeskNotes*

Education
TheBizofKnowledge
TheBizClass*

Entrepreneurs
BizCradle
BizImpresario
EntrepreneurEvolution
LoneWolfTracks
ModernMagellans

Ethics
ItsBadBusiness
CoreCharacter

Fashion/Apparel
TheRunwayScoop

Finance/Banking
BizCreditPolicy
EnablingAngels
LeasingNotes
MidMarketMaven
TheInsurancePolicy
CommoditiesJournal*
GrowYourFunds*
LendingLeaves*
MortgageVox*
VCSmart*
WithinTheVault*

Franchise/Networking
MultiLeveler

Gadgets/Electronics
BizToolbelt
OfficeStuffer*
TheElectronFiles*

Government/Politics
ElephantBiz
PoliticalFunnyBone
TheDemoMemo

Health Care
HealthCareVox
PharmaGazette
BizofFitness

Human Resources
CareerSuperStar
GoodRecruits
RecogNation

International Business
ExpatFacts
IndianRaj
PanAsianBiz
RisingSunofNihon
SouthAsiaBiz
TranslationMaven
ZhongHuaRising*

Internet/Ecommerce
BizPodcasting
BlogChalkTalk
BusinessBlogWire
HostingBullPen
OnlineAdSwami
PayPerClickIQ
PowerSellerKing
WebMetricsGuru
SocialRiots*

Legal
LegalMandA
CompanyCounselor

Local/Regional Business
NewOrleansTruth

Management/Operations
BizMediaScience
BrainBasedBusiness
DueDiligenceGuru
LeaderNotes
ManagersRealm

Media/Entertainment
BizofShowBiz
OurBollywood
CasaTelenovela*

News
PRNewsBank

Purchasing
PurchaseRealm

Real Estate
PropertyMaven*

Retail
MerchantVoice*

Sales/Marketing
LandingTheDeal
MarketingBlurb
TheAlphaMarketer
TopLeadGenerators*

Self-Improvement
ImageAide
ProductivityGoal

Small Business
SmallBizMentor
WorkFromHomeMomma

Society
AListReview
PeopleJungle

Technology/Computers
BestBizWare
DoRealTime
Gearater
ITechTips
TheBizofCoding
GraphicDesignNotes

Travel/Hospitality
TheCVBlog
RoadGladiator
CorporateTreat

People in Business
SistersInBiz
Workerette

Writing/Speaking
ThePublishingSpot
SmartTechWriting


BusinessBlogWire is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

WebMetricsGuru

TheInsurancePolicy

MarketingBlurb