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Jul 5
Should You Refer to Your Corporate Blog As A Blog?
Stephen Baker at Blogspotting (a BusinessWeek blog) makes an interesting point: just because you have a blog doesn't mean you have to call yourself a "blogger."

Saith Stephen:

"A negative association of the word 'blogger' could lead some bloggers to start calling themselves something else. Blogger is an ever evolving word. At some point, bloggers may opt to rebrand."

Exactly.  What's in a name?  Perception, meaning, inference, depth, feeling - in short, names are important.  And if you call your corporate blog a corporate blog and only think of it in that way, you might miss opportunities to strengthen your online presence.

So instead of naming your company blog "The Official Acme Widget Factory Corporate Blog," you might name it "Acme Widget Happenings" or "The Acme Widget Journal" or "Inside Acme Widgets."  It's up to you - there's not necessarily anything wrong with calling it a blog.

Let's say it again: A blog is (you've heard this a thousand times, but please bear with me) merely a publishing tool.  A car is a driving vehicle.  An airplane is just a flying ... you get the point.  And what would you rather call your official corporate jet?  The Acme Official Jet?  Or something a bit snazzier and spicier, like the Acme Zoomer or the Widget Hawk?

Same goes for calling yourself a blogger.  You're a publisher, a writer, a talker, a listener, a mentor, a networker, an explorer, a researcher, and many other things - so it's okay to choose another title.

In a nutshell, what I'm saying is, never confuse identity with image.  What you are (a blogger?) and what you do (you blog?) are separate questions from what you tell the world you are (a writer, guru, expert, publisher, etc.) and what you do (you evangelize your business, you work online, you build the Web by producing quality content and forging beneficial relationships).

So what do you call your blog?  And what do you call yourself?  Do you like the labels "blog" and "blogger"?

3 Comments/Trackbacks




Blogging nowadays has become a new standard for people sharing ideas and information. And the content of the blog is the most important thing to care about. If your content is not up to dated blogging won't be a plus but a minus to your company. Having debated all pros and cons one should calculate the profit and decide if he needs it at all.

Blogging nowadays has become a new standard for people sharing ideas and information. And the content of the blog is the most important thing to care about. If your content is not up to dated blogging won't be a plus but a minus to your company. Having debated all pros and cons one should calculate the profit and decide if he needs it at all.
http://astra-design.com/corporate_identity.html

Thanks for the comment, Sandy.

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