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Aug25
Is Your Business Blog Cluttered? Repeat After Me: More Minimalism!
I've just discovered more minimal (grab the feed!), an extremely plain-looking blog about minimalism.  I love it.  So free of clutter, yet full of wisdom. Two examples:

1. Here's why blogs need minimalism.  They're cluttered.  Mine's cluttered.  My sidebar has lots of stuff you don't care about, and that crowds out the stuff you find important.  Realizing this, I've decided to remove some things and see if anyone notices.

2. Here are five ways to make your blog more readable.  Focus, brevity, legibility, plainness, and harmony are the principles that stood out to me.

I've also just discovered Instabloke (grab his feed, too!), who shares 10 reasons why people might not like your blog.  His main points as I see them: Your blog should be original, legible, fast-loading, uncluttered, conversational, personal, fresh and focused.  Notice the similarities?

Moral: No one likes a cluttered blog.  (Or do they?  They shouldn't.)  Dump the verbosity, dump the pointless bling and make your business blog more minimalist.  Let me know what you've done to reduce clutter and simplify your blog.  I'm off to trim some fat off of this blog.

6 Comments/Trackbacks




Hi Easton. We are anxiously awaiting the arrival of Basil. We have lots of sites for him to see and a bit of PHP code for him to clean up.

I don't know if you were aware of this but I wrote the original article on "minimalist web design" many years ago. It contains some famous quotes like "A picture is not worth 1000 words on the Internet. The information is in the text."

Easton - a true business blog (written by a real business - say fotune 500) should have more of a minimalist approach as they're not as concerned with making money off their blogs by clicking on an Adsense ad. They want to ensure that the message is being received (the actual content). Look at the Sun or GM blogs and you'll see what I mean. In terms of your blog, I think it really works as it's easy to find things such as Blogtipping... The only item that is slightly confusing at first glance is the Adsense right in the post. Does that actually work for you? If it doesn't, not sure how much it adds to your blog.

Funny how our blogs become like our closets, isn't it (anyone remember Fidius J. Whoopee?)? Good for you, Easton. Get rid of the clutter!

Good comments, guys. Chad, nice point - in fact, the AdSense in the posts is working well, but that may change as we're looking at some possible redesign of the ad formats. It does need to improve. Thanks for highlighting that.

No point in covering the meat with too much sauce. It pays to understand how a visitor to your blog will read it.

Thanks for the comment, Lyndon. Good thoughts.

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