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Aug24
So You've Got A Corporate Blog - So What?
Tochismochis at Creative Minds discusses the question of whether companies should blog.  I love the last paragraph (my translation):

"If to the question, 'What is the main objective or goal of this company?,' we can answer with a blog in some way, go for it.  But let's not forget that a blog is a means, not an end unto itself."

Don't start a corporate blog unless you plan to use it to achieve a specific goal.  You've gotta know why blogs matter to businesses in the first place.  You've gotta be able to answer people when they say, "So you've got a corporate blog - so what?"

Answer that vexing "So what?" question and you'll be well on your way to corporate blogging success.

3 Comments/Trackbacks




Easton: Thanks for your reference!
Your translation is really accurate: that's exactly the sense of my sentence.

Perhaps we are always focused on corporate blogging, but blogging is a means to achieve results. And strategy should support all these decisions. IMHO, that's the way businesses should introduce blogs.

Best regards from Spain.

PS; BTW, your blog looks really interesting. You have a new suscriber. Keep in touch.
PS2: Amazed by your translation. Do you speak Spanish ?

I agree that blogs should be viewed as a "means" rather than the final result. Companies who maintain or have blogs should know how to use their blogs wisely and not only for advertisement purposes.

Tochismochis: Sí. Y gracias. :)

Elaine, thanks for the wise comment. The key here is deciding what your company's blog is really for - which can be daunting given the enormous range of possibilities. But despite the possible difficulty of choosing why to start a blog in the first place, it's still extremely worth it in the long run to adhere to a strict focus and clear priorities.

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