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Sep22
Fortune 500 Corporate Blog Review Series: American International Group (AIG)
This post continues my series about Fortune 500 corporate blogs.  Today we'll review the blogging efforts of the #9 Fortune 500 company, American International Group (NYSE: AIG).

Let's check the AIG website ...

Boring news area?  Check.
No blogs?  Check.
No Web feeds?  Check.

Now let's search Google ...

No evidence of any AIG official blog?  Check.
No evidence of any AIG promotional blog?  Check.
No evidence of AIG and blogs being in the same room together?  Check.

And let's search Technorati ...

Nothin'.  Yawn.  (crickets chirping ... someone coughs ...)

No wait!  Could it be?  An AIG blog?  Yes!  Yes!  ... No!  AiG, not AIG.  Bible defense, not insurance behemoth promotion.

Aargh!

Why are so many Fortune 500 companies failing to participate in online conversations that are already about them, whether they like it or not?

6 Comments/Trackbacks




I don't know. I guess you have to ask yourself if the blogosphere is making enough of a splash for companies like AIG, Ford, GM and Wal-Mart to pay attention. GM, Ford and Wal-Mart are in a bit of a pickle with the attitudes toward their company. But other companies on the 500 like AIG, like Halliburton and Genentech, those that don't have much customer interaction, what would they care about what a bunch of civilians say about their company?

I'm not sure blogging would do much for a company of that size. Monitoring and commenting may have a small impact, but I don't think it would turn a crisis around or prevent one from happening.

Good thoughts, Owen. It's a big question - how much are blogs already affecting public pereption of companies like AIG? Somebody out there could do a great dissertation or thesis on this, I'm sure.

It's interesting - if you do a search for "insurance blog" on Google, you see some of the small players getting in there with blogs that are probably helping drive traffic to their site. Here's a good blog in particular: http://www.lifeinsure.com/blog/ . You can see that this blog provides some useful information and is useful in promoting their company. AIG might consider using blogging as another part of their markting efforts to promote their new auto-insuarance savings as an example. Hey, their competitors are using blogs so AIG needs to watch this or they may find themselves losing marketshare. It would be interesting Easton as part of these posts to see what AIG's competitors are doing.

"I'm not sure blogging would do much for a company of that size. Monitoring and commenting may have a small impact, but I don't think it would turn a crisis around or prevent one from happening."

I think the reason a behemouth like this needs a blog is 1-when a crisis happens search for the company will increase and they need to rank well WITH AN ANSWER to the crisis and 2-they should be an authority within their topic so that media (bloggers included) questions get answered by them and not by others.

Great comments and suggestions, Chad and Robyn. Thanks for adding to the conversation here.

If you want more information about AIG and how they truely work, then visit my website and read the many stories about how AIG denies benefits to contractors working abroad. What they don't tell you is that yes, you can get insurance through them, but they will fight you tooth and nail not to have to pay out if you are ill or injured on the job!

www.americancontractorsiniraq.com

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