
David Canton at eLegal Canton agrees with Richard, adding, "Sometimes I'll tell clients or potential clients about my blog, but their eyes glaze over when RSS feeds are mentioned." Amen to that experience, David! (Refer those folks to the already-classic "Ready for Some Stories" post.)
Tris Hussey at A View from the Isle points out that subscribing to Web feeds needs to become a dead-simple process before RSS/Atom feeds can really experience the sort of massive, widespread adoption many predict.
James Robertson at Small Talk Tidbits admits that in spite of his personal distate for Microsoft Outlook, RSS integration into that program and Internet Explorer 7 will inevitably motivate and enable millions of Web users to finally take the feed-using plunge.
I think Richard is right. We're definitely about to see an increase in the rate at which companies and individuals are using RSS (or Atom).
Feeds change the way the Web works. Your corporate website may no longer be the focal point of your online marketing efforts. Instead, you might focus on spreading your company feed(s) to as many interested eyes as possible.
Something to chew on. What do you think - will RSS flop next year? Will it take over the Web? Or something in between?


Thanks for this Easton, and I absolutely agree.
However, there are a lot of folks out there who really don't know what you're talking about. I wrote a Family Travel blog post awhile back called What the Heck's an RSS Feed & Why Do You Want One? Some have found it helpful for starting to learn about RSS.
Thanks for your blog, Sheila
Family Travel: See The World With Your Kids
Posted by: Sheila Scarborough | October 13, 2006 9:58 AM | Permalink to Comment