« Business Blogging Book Reviews Coming Soon | Main | Corporate Blogging Group Project Seeking Volunteers »

Oct12
Why Your Business Needs to Master RSS or Web Feeds
Richard MacManus at Read/WriteWeb explains why 2007 should be a big year for RSS adoption at personal and corporate levels.  (Learn the history of RSS.)

David Canton at eLegal Canton agrees with Richard, adding, "Sometimes I'll tell clients or potential clients about my blog, but their eyes glaze over when RSS feeds are mentioned."  Amen to that experience, David!  (Refer those folks to the already-classic "Ready for Some Stories" post.)

Tris Hussey at A View from the Isle points out that subscribing to Web feeds needs to become a dead-simple process before RSS/Atom feeds can really experience the sort of massive, widespread adoption many predict.

James Robertson at Small Talk Tidbits admits that in spite of his personal distate for Microsoft Outlook, RSS integration into that program and Internet Explorer 7 will inevitably motivate and enable millions of Web users to finally take the feed-using plunge.

I think Richard is right.  We're definitely about to see an increase in the rate at which companies and individuals are using RSS (or Atom).

Feeds change the way the Web works.  Your corporate website may no longer be the focal point of your online marketing efforts.  Instead, you might focus on spreading your company feed(s) to as many interested eyes as possible.

Something to chew on.  What do you think - will RSS flop next year?  Will it take over the Web?  Or something in between?

4 Comments/Trackbacks




Thanks for this Easton, and I absolutely agree.

However, there are a lot of folks out there who really don't know what you're talking about. I wrote a Family Travel blog post awhile back called What the Heck's an RSS Feed & Why Do You Want One? Some have found it helpful for starting to learn about RSS.

Thanks for your blog, Sheila
Family Travel: See The World With Your Kids

I also agree that the problem is that people are not aware of RSS. Hopefuly IE7 will help to promote it.

Easton - RSS use will increase dramatically. It already has but people don't realize it. That's the trick - it needs to be named something that people can relate to. Look at the term "email". It's mail but sent electronically. People can relate to this. RSS needs to be redefined to a term that people will actually understand. An acronymn like RSS doesn't help. Anyone have any ideas?

I prefer "feeds" - maybe that's just the food-lover in me talking. :)

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Business Blogging Book Reviews Coming Soon | Main | Corporate Blogging Group Project Seeking Volunteers »

Advertise



subscribe





Get free email updates:

sponsored ads



Current News

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed




BusinessBlogWire is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

WebMetricsGuru

TheInsurancePolicy

MarketingBlurb