As of November 9, 2006, volunteers have published research on 40 Fortune 500 companies. 24 companies have at least one public-facing corporate blog. In all, 42 public-facing corporate blogs and/or blog portals by Fortune 500 companies have been identified. Volunteers have signed up to research 55 more companies, bringing the project total to 95. We're well on our way!
I'm amazed to see the depth of the insights each volunteer has. So far I've gotten a strong sense that Fortune 500 companies don't "get" blogs like they should - not by a long shot. It's not just that so few of them have corporate blogs; it's that they seem not to know or even really care about the impact blogs (their own or others') could have on them.
I see that Li Evans has just signed up to research #61 PepsiCo, #118 JC Penney, #120 Coke, #129 Rite Aid, #155 Eastman Kodak, and #182 Northwest Airlines. I'm inspired by Li to pick up the pace of my own reviews. Hey - you should give Li a run for her money by signing up today!
A huge THANK YOU to everyone who has helped the project in any way. I hope to feed you all more of these updates with encouraging news on the project as it nears completion, which will hopefully be in the next few months.
Do you think we should all make an official report of some kind with this? How do you think the F500 Blog Project could best help others learn about big business blogging?
Great job Easton on inspiring the community, 42 companies in the fortune 500, that's one piece of information we did not know before this project started.
Posted by: John Cass | November 9, 2006 4:49 PM | Permalink to Comment