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Nov 6
Fortune 500 Corporate Blog Review Series: Clorox
Continuing my work for the Fortune 500 Blog Project, I want to tell you what I've found regarding blogs by The Clorox Company (NYSE: CLX), the #460 company on the Fortune 500 list.

Clorox has a little-known blog called Dr. Laundry.  I told you a little about it last week.  It launched with an official press release and initial post on May 30, 2006.

The URL (drlaundryblog.com) is odd, including the word "blog" - too bad they didn't grab drlaundry.com!

So far there are about 35 posts - an average of about 1 or 2 a week.  Not bad, but I wish there were more.

There is an RSS feed and a comments feed, a blogroll and a website linkroll.  Check, check, check, check.

The Clorox newsroom could REALLY use some social features like blogs and/or Web feeds.

The posts make the blog - they are excellent.  This is one extremely smart guy and the blog has a good, open, genuine, conversational tone.  However, few people seem to be commenting.  I say, get it out of the window-y design (too small and clunky) and claim it in Technorati, talk to bigtime cleaning bloggers about it to promote it, you know - go full speed ahead.

Dirty laundry on the Terms of Use page: "If you are younger than 18 years of age, you are forbidden from becoming a member of this Website or posting information on this Website."  Umm ... what if I only look younger than 18 years old!?  And since when did laundry become an adults-only topic?

Hopefully soon Clorox will place a link to this new blog from its main site.  Too bad it doesn't yet.

Overall, I don't like the design, but I do the like the content.  Not a bad start for Clorox.

These random observations about the Dr. Laundry corporate blog by Clorox were brought to you by the letter B (for bleach) and the number 1 (the number of Clorox blogs I was able to discover).  What do you think about it?  Does the phrase "laundry blog" strike your fancy?

2 Comments/Trackbacks




I think laundry became an adults only topic when they realised eating the product KILLED YOU. From a legal point of view they do not want to pass on any product advice to children when those products should be kept out of the hands of children. It's a smart move.

Good point, Vincent. Legally, yeah, it's smart. I just find it funny - strange world we live in.

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