Add another Fortune 500 company to the corporate blogging list: Kimberly-Clark, owner of Kleenex, has a new blog called Let It Out. The blog coincides with a new Let It Out marketing campaign by Kleenex.
So brand new it doesn't have a feed yet! The design is awkward and there's only one post still, but let's give it some time to mature. (Although I think Bill Green has a good question: "Why are blogs still launched the day the campaign is?")
Gary Bourgeault thinks the Kleenex marketers have done things halfway right so far - they now need to make it easy for all of us to really "let it out" at their new blog and site.
Found via Mark Goren at Transmission. Thanks to Mark and also to Rachel from LetItOut.com for responding to Mark's initial thoughts on the new Kleenex blog.
I'll add the Let It Out blog to the Fortune 500 Blog Project.
I agree – my feeling is that they've rushed this to launch to coincide with the traditional campaign. Not necessary at all. I'd rather see them wait and get it done correctly off the bat.
Posted by: Mark Goren | January 13, 2007 2:13 PM | Permalink to Comment