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Oct30
200 Blog Review Questions

Use these 200 blog review questions to help you improve your blog. The questions address metrics, design, content, community, monetization and overall aspects. 

Please contact me to learn about The Ultimate Blog Review Guide, a comprehensive e-book covering every question on this list.

Blue%20Checkmark.jpgMETRICS

Green%20Traffic%20Light.jpgTraffic/Subscriptions (may require a stat tracker such as Sitemeter, FeedBurner or Google Analytics)

Question #1: How many visits and page views does the blog receive each month?
Question #2: How long (in seconds) is the average visit?
Question #3: How many feed subscribers does the blog have?
Question #4: How many email subscribers does the blog have?
Question #5: How many newsletter subscribers does the blog have?
Question #6: At what rate is each of these statistics increasing or decreasing: monthly visits, monthly page views, average visit duration, and number of feed/email/newsletter subscribers?

Search Engine Optimization (SEO)

Question #7. How many Web pages link to the blog? (e.g. according to Google, Yahoo!, MSN)
Question #8. How well does the blog rank for keyword searches matching its subject? (e.g. in Google, Yahoo!, MSN, Ask)
Question #9. What is the blog's PageRank? (check at PRChecker.info)
Question #10. How old is the blog's domain? (check at Whois.Net)
Question #11. How many pages are indexed? (e.g. in Google, Yahoo!, MSN)
Question #12. How long does it take to load a page on the blog? (check at Web Page Analyzer)

Content

Question #13. How many published posts are there?
Question #14. How long ago was the first post published?
Question #15. How long ago was the last post published?
Question #16. How many posts are published per week?
Question #17. How many comments not by the blog author are published per week?
Question #18. How many trackbacks from other websites are published per week?
Question #19. At what rate is each of these statistics increasing or decreasing: number of published posts (Question #13), time since last post (Question #15), number of posts published per week (Question #16), number of comments not by the blog author published per week (Question #17), and number of trackbacks from other websites published per week (Question #18)?

URLs

Question #20. Is the the blog located at its own domain name (e.g. http://www.example.com) or a subdomain (e.g. http://www.example.com/blog)?
Question #21. How memorable is the blog's homepage URL?
Question #22. How descriptive is each page URL?
Question #23. How concise is each page URL?

Blue%20Checkmark.jpgDESIGN

Human%20Eye.jpgFirst Impression

Question #24. How eye-pleasing is the blog's appearance?
Question #25. How unique is the blog's appearance?
Question #26. How simple is the blog's appearance?
Question #27. How organized is the blog's appearance?
Question #28. How easy is it to discern the blog's main topic?

Accessibility (test using Browsershots)

Question #29. How similar does the blog look in Internet Explorer, Firefox, Netscape, Opera and Safari?
Question #30. How similar does the blog look at resolutions between 800 x 600 and 1920 x 1200 pixels?
Question #31. How does the blog look on a Web-enabled cell phone or handheld computer?

Usability

Question #32. How many broken links are there? (check at W3C)
Question #33. How many code errors are there? (check at W3C)
Question #34. How many images and videos are missing alt text?
Question #35. How many links are missing mouseover text?

Color%20Wheel.jpgColor Scheme

Question #36. How appropriate is the color scheme for the blog's target audience?
Question #37. How relevant is the color scheme to the blog's topic?
Question #38. How eye-pleasing is the color scheme?
Question #39. How unique is the color scheme?

Text

Question #40. How easy to read is the blog's text at default size?
Question #41. How common are the blog's fonts?
Question #42. How many fonts does the blog use?
Question #43. How many font sizes does the blog use?
Question #44. How many text colors does the blog use?
Question #45. How appropriate is the font size for each text element (tagline, post headlines, sidebar headings, post text, etc.)?
Question #46. How easy is it to change the font size?
Question #47. How easy is it to distinguish hyperlinks from regular text?

Page Title

Question #48. How descriptive is the page title that appears in the browser title bar?
Question #49. How many relevant keywords appear in the page title?
Question #50. How well does the page title on the home page describe the contents of the blog?
Question #51. How well does the page title on each page describe the contents of that page?

Favicon

Question #52. How memorable is the favicon?
53. How eye-pleasing is the favicon?
54. How well does the favicon capture the essence of the blog?

Masthead

55. How appropriate is the size of the masthead?
56. How memorable is the masthead?
57. How eye-pleasing is the masthead?
58. How well does the masthead capture the essence of the blog?

Logo (see David Airey and LogoPond)

59. How appropriate is the size of the logo?
60. How memorable is the logo?
61. How eye-pleasing is the logo?
62. How well does the logo capture the essence of the blog?
63. How easy is the logo to describe?
64. How effective is the logo without the use of color?
65. How easy is the logo to understand when shrunk?

Book%20Titles.jpgBlog Title (e.g. TechCrunch, ProBlogger)

66. How appropriate is the size of the blog title?
67. How memorable is the blog title?
68. How concise is the blog title?
69. How well does the blog title explain the blog's content?

Tagline (e.g. The Blogosphere's Latest, Daily)

70. How well does the tagline explain the blog's content?
71. Is the tagline written in plain text or embedded in an image?
72. How concise is the tagline?

Search Box

73. How visible is the search box?
74. How close is the search box to the email subscription box?
75. How wide is the search box? (e.g. 30 characters)
76. How obvious is the search box's purpose?
77. How useful is the search box?

Feed Subscription

78. How visible is the feed icon?
79. How obvious is the feed icon's purpose?
80. How easy is it to subscribe to the blog's feed?
81. How appropriate is the size of the feed icon?
82. How appropriate is the color of the feed icon?

At%20Symbol.jpgEmail Subscription

83. How visible is the email subscription form?
84. How obvious is the email subscription form's purpose?
85. How easy is it to subscribe to the blog by email?

Columns
86. How many columns does the blog have?
87. In which column does the post content appear?
88. Does the post content column have a fixed width or a scalable width?
89. Do the side columns have a fixed or scalable width?

Post Headlines

90. How visible are post headlines?
91. Do post headlines link to individual post pages?

Post Content

92. How many posts appear at a time on the homepage?
93. How many posts appear at a time on archive pages?
94. What is the maximum number of words displayed for each post appearing on the homepage?

Social Bookmarking

95. How visible are the social bookmarking options?
96. How compelling are the social bookmarking options? 

Magnifying%20Glass%20on%20Face.jpgComments
97. How visible is the comment area?
98. How easy is it to publish a comment?
99. How are comments moderated?

Trackbacks

100. How are trackbacks displayed in relation to comments?
101. How easy is it to publish a trackback?
102. How are trackbacks moderated?

Sidebar(s)

103. How organized is each sidebar?
104. How useful is each sidebar element?

Blogroll
105. How visible is the blogroll?
106. How useful is the blogroll?
107. How concise is the bogroll?

Metal%20Nuts%20and%20Bolts.jpg Widgets

108. How well does each widget work?
109. How quickly does each widget load?
110. How useful is each widget?

Footer

111. How useful is each footer item?
112. How appropriate is the location of each footer item?

Feed

113. Is the feed full or partial?
114. How useful is the feed?
115. How eye-pleasing is the feed?
 

Blue%20Checkmark.jpgCONTENT

Stack%20of%20Books.jpgPost Metrics

116. How frequently are posts published?
117. How many words does each post contain?
118. How many writing errors does each post contain?
119. How many internal links does each post contain?
120. How many external links does each post contain?
121. How many audio files does each post contain?
122. How many images does each post contain?
123. How many videos does each post contain?

Post Headlines

124. How magnetic are the headlines?
125. How descriptive are the headlines?
126. How concise are the headlines? 

Text%20Excerpt.jpgPost Content

127. What is the overall tone of the content? (e.g. serious, funny, geeky, snarky)
128. How useful is the content?
129. How authoritative is the content?
130. How gripping is the content?
131. How accurate is the content?
132. How targeted is the content?
133. How unique is the content?
134. How simple is the content?
135. How viral is the content?

Audio

136. How effective are the audio files?
137. How relevant are the audio files?
138. How quickly do the audio files load?

Images

139. How effective are the images?
140. How relevant are the images?
141. How quickly do the images load?

Videos

142. How effective are the videos?
143. How relevant are the videos?
144. How quickly do the videos load?

Hyperlinks

145. How appropriate is the use of anchor text?
146. How relevant are the hyperlinks?

Categories

147. How descriptive is the category assigned to each post?
148. How appropriate is the number of available categories?

Tags

149. How descriptive are the tags assigned to each post?
150. How concise is the list of tags assigned to each post?
151. How appropriate is the number of available tags?

Policy

152. How visible is the copyright information?
153. How visible is the advertising policy?
154. How visible is the privacy policy?
155. How clear is the copyright information?
156. How clear is the advertising policy?
157. How clear is the privacy policy?

Blue%20Checkmark.jpgCOMMUNITY

iPhone%20Eye.jpgAbout Page

158. How easy is the about page to find?
159. How approachable does the author seem to be?
160. How trustworthy does the author seem to be?
161. How well does the about page explain the blog's purpose?
162. How well does the about page explain the author's expertise?

Contact Page

163. How easy is the contact page to find?
164. How easy is it to contact the author by email?
165. How easy is it to contact the author by phone?
166. How easy is it to contact the author via instant messaging?

Comment Metrics

167. How many comments by the author are published per post?
168. How many comments by visitors are published per post?
169. How many visitors publish comments per month?

Comments

170. How are comments encouraged?
171. How relevant are the comments?
172. How useful are the comments?

Trackbacks

173. How are trackbacks encouraged?
174. How relevant are the trackbacks?
175. How useful are the trackbacks?

Blue%20Checkmark.jpgMONETIZATION

Olympic%20Gold%20Medal.jpgAdvertising

176. How appropriate is the amount of advertising?
177. How appropriate is the placement of advertising?
178. How relevant is the advertising?
179. How compelling is the advertising?
180. How visible is the advertising?
181. How easy is it to distinguish the advertising from other content?
182. How effectively are advertising purchases encouraged?

Services

183. How effectively are services promoted?
184. How compelling is the service offer?

Direct Sales

185. How effectively are products promoted?
186. How compelling is the sales offer?

Testimonials

187. How trustworthy is each testimonial?
188. How compelling is each testimonial?

Premium Content

189. How effectively is premium content promoted?
190. How valuable is the premium content?
191. How compelling is the premium content offer?
 

Blue%20Checkmark.jpgOVERALL

192. How does the blog make you feel?
193. What you like the most about the blog?
194. What do you dislike the most about the blog?
195. How well does the blog fulfill expectations?
196. What is the most remarkable aspect of the blog?
197. What is the most valuable aspect of the blog?
198. How remarkable is the blog?
199. How valuable is the blog?
200. What difference does the blog make?

Thanks to Liz Strauss for inspiring me with her seminal Blog Review Checklist and to Michael Martine for his assistance.

Have something to say? Please leave a comment below or email me at:

Easton Ellsworth Email Address

 

62 Comments/Trackbacks




A tremendous and detailed piece of work, Easton! I'm glad to have been of some help.

Easton,
This is so excellent! Bravo! Tell Hal and Tim you should get a raise!

Easton - you have totally outdone yourself!!! This list is absolutely a required printout! Every little detail has been thought out and I don't know a single site that wouldn't benefit from going through this review.

I'm joining this congratulatory fest. Superb check-list, Easton, and thanks so much for mentioning me in your logo design section.

Great comprehensive checklist! This is worthy of being printed out and saved. I'm sure that many bloggers and webmasters will thank you for this.

Thanks you guys. This post took me way too long to write. I hope people read it carefully and review it from time to time. I also hope to give a full review to someone out there and publish it here soon. More to come.

» Give Your Blog a Review from from the Park Bench
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Awesome list Easton, you crossed off everything I look for. Dugg and Stumbled!

I have to ask though, where is your favicon? You definitely need one!!

Great stuff, man! I think my blog needs a checkup!

Great checklist Easton. The questions here are things that you could constantly look over to check that your blog is always up to scratch. :)

Stumbled and Dugg.

Sara, Ray, Michael - thanks you guys. Yes Sara, I need a nice favicon.

If only you guys knew what crazy idea I've just had for this list ...

!!!WWWWwwwwoooooOooooowwwwWWWW!!! :D

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Easton,
This is an awesome list that I am sure took you a long time to put together, thanks so much for all your hard work to help make us all be better bloggers!

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Good post

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Wow I was totally blown away by all the great questions you have here

I am impressed and will have create a link to it as I find it well worth a read

Wendy

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Hi Easton,
Just came across this post and was so delighted by its thoroughness-WOW! KUDOS to you, Liz and Michael. Thank you all as we charter our way through this new frontier this is amazingly helpful. Will give Michael and I plenty to do heading into the New Year.
Best,
Derrick Sorles

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