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Dec 7
Blog Review Question 15 of 200: Time Since Last Post
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We will now discuss Question #15 of 200 blog review questions to help you improve your blog and review blogs. The Ultimate Blog Review Guide e-book covers all 200 questions in detail.

Blog Review Question #15: How long ago was the last post published?

This is an intriguing question. It's the kind of question that is best asked not once, but repeatedly over a series of days or weeks. In other words, it's important to know how many hours or days elapse, on average, between blog post publications, and how much the time elapsed tends to deviates from the average.

I know, I need to rework that last paragraph. How would you put it?

The word that comes to mind here is "freshness." But the "blog freshness scale" differs depending on the blog's topic. I expect TechCrunch to spit out articles at a rapid-fire pace because it's a blog about breaking tech news. I wouldn't expect, say, a blog about gardening tips to publish as frequently or for the last published post to carry today's date.

Sometimes a blog lags for a month or two and then starts publishing posts again. This can affect the momentum of the blog - its ability to capture an ever-increasing audience.

When I stumble across a blog for the first time, my eyes drift quickly to the date associated with the most recently published blog post. If the post's listed publication date is more than a month ago, I tend to lose interest quickly. If I see that the last post was published a week ago or sooner, I remain intrigued. 

Previous - Blog Review Question #14: How long ago was the first post published?

Next - Blog Review Question #16: How many posts are published per week?

Have something to say? Please leave a comment below or email me at:

Easton Ellsworth Email Address


3 Comments/Trackbacks




Hi Easton, since my recent problems with my computer and having to get a new one, I had no choice but to publish less for a couple weeks. I noticed the amount of visitors had dropped during that time. But, I did receive a new subscriber who has a blog that I had commented on.

I have so much to write about and so little time to do it in! My goal of 3-5 posts a week may have to become 2-4. I just worry that when I finally publish a post, it will be old news. I would have to figure out a way to add something else to it or just not publish it.

By the way, I like your blog review questions.

» 200 Blog Review Questions from BusinessBlogWire
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