Business blogging tips and news for professional bloggers

It's the little things that can make or break a blog. While it is important to take care of such details, you're right in saying that we don't need to pour all our energies into such stuff. No need to get so obsessive compulsive over it lest we lose the energy to deal with the actual content of the blog.

For SEO and accessibility reasons, it's nice - or important - to make sure that links have that "flyover" text that appears when you mouse over them, and that that text describes accurately and usefully what the links do.

This claim is dubious, to say the least, both from a search optimization perspective (where repetitive text can look like a crude spamming technique) and an accessibility perspective (where overuse of TITLE attributes can cause confusion to end-users, see "Too much accessibility - TITLE attributes" from RNIB).

This is an interesting review question. I think that it could appear spammy if it is overused. Truthfully, though, too many links (upwards of a dozen)look spammy anyway.

Can you point us to a post that tells us how to do this?

Ironically, your links in this post do not have mouseover text.

Great feedback, everyone. I'm wrong about a few things in the post still, and I'll go in and make updates. That's part of the fun of this series - digging really deep into blogs and seeing what really matters, how things really ought to be, etc. Thanks! Any other suggestions or input?