Thought I'd give you some of my thoughts on the new Kapalua Resort corporate blog to go with my review of the official blog of its parent company, Maui Pineapple. (Here's the press release for the Kapalua blog.)
3 things I like:
Blog Content - It's clear from the outset that the purpose of the Kapalua business blog is to share Kapalua news and travel information. (I didn't know that golf's Mercedes-Benz Championship takes place in Kapalua! Sweet.) That's a huge key to business blogging success - that you make the purpose of your company blog clear right away.
Blog Design - Great URL - simple and clear. Friendly masthead that captures a few scenes from Kapalua. I love minimalist looks in blog designs - less is usually more for the reader.
Blog Community - Young but starting to grow. Comments are enabled and I'm sure they'll add more social media functions (Digg, StumbleUpon, del.icio.us, etc.) in the future. The important thing is that the conversation is open and free to flow.
1 suggestion for improvement:
A photo/video gallery with lots of juicy Kapalua images would be an awesome addition. Would help people get pulled in to the beauty of the area even more.
Conclusion:
Good job to the Kapalua blog team. Along with Maui Pineapple's blog, it shows that business blogging is here to stay and continues to mature.
