Business Blog Wire

Even with a bang-bang beginning and a Hollywood ending, your blog posts can suffer from a meatless middle.  On the other hand, a well-written middle section can enhance a post’s impact immeasurably. Here are 5 tips on how to make a magic middle in your blog posts:

1. Think meat and potatoes.  Readers are like restaurant patrons.  They like succulent appetizers (great headlines and intro paragraphs), and they enjoy sumptuous desserts (awesome endings) … but their main source of nourishment will be the middle of your blog posts.  Keep this in mind as you write.

2. Transitions are crucial.  No matter how smooth the train tracks are at the beginning and end of a railroad journey, the train won’t get where it needs to go unless the switches are all carefully laid and thrown.  In other words, make sure the last sentence of your first paragraph connects smoothly with the first sentence of the next.  Similarly, make sure your post’s midsection flows naturally into your concluding paragraph.

3. Make your theme abundantly clear.  Repetition can be extremely powerful when used properly.  Saying something again in different words can drive a point home with extra force.  (Shall I say it again?)  Avoid redundancy, but don’t hesitate to reinforce your main argument or point.

4. Read your post carefully before publishing it.  It’s easy to get trigger-happy with a blog.  Before you squeeze the posting trigger, take a deep breath and consider how satisfying your post is to consume.  Still hungry when it’s over?  Then you might want to insert a few more helpful chunks of information.

5. Whatever you do, overdeliver.  Let’s go back to the restaurant for a moment.  How do you like it when you pay full price for half a meal?  On the other hand, how do you feel when you can take home an extra helping to eat the next day?  Such is blogging.  Offer your readers an irresistible taste in the headline and intro of your post, and then serve up a middle section that’s so meaty and rich that they’ll feel full by the time they finish.

I hope these 5 blogging tips enhance your middle - and I’m not talking about trading that spare tire in for washboard abs!

What techniques do you use to ensure that your readers find your posts magical from start to finish?

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