Apple (#103 on the 2008 Fortune 500 list) has no blogs.
The closest thing it's ever had to an officlal company blog like the Google blog or the Dell blog is its PR-speak Hot News page and a long-defunct student blog.
So … Apple, what gives?
Why is there no Apple blog?
Some argue that Apple is simply too good to blog – that its products are so marvelous and its fans so numerous and rabid that it has no need to start a conversation via blogging.
Others say it's because of Apple's marketing approach, which stresses secrecy over openness to build buzz.
Still, I wonder if it's just because no one (at least no one with a loud enough voice) has called Apple out yet.
Betcha Apple'd start a blog if people compained about its bloglessness.
I think Apple could benefit from an official Apple blog. It sure could appease the masses who find Apple snobby and elitist. And it wouldn't be so hard …
Would it?
What do you think? Will Apple ever start a corporate blog?
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1 response so far ↓
Do I think Apple will ever start a corporate blog? Well maybe one day when the “too cool for PC campaign” is over and they need something new to do. As an Apple user myself I can say that I do love my good ole PowerBook G4, but I have come across things that have been less than wonderful. I personally enjoy using their products much more than others regardless of the brand. If they started a blog I would be inclined to read it and then maybe just maybe I would retire my giant dinosaur iPod and purchase a new one. While I understand they want to hide their secrets so that the catty technoworld doesn’t spoil anything they should be a bit more transparent. Just because they have been a great success doesn’t mean that they should abandon the idea of basic Internet marketing. Blogging could create a great opportunity where many devoted fans could stroke their ego and produce even more revenue for them.