Business Blog Wire

Apple (#103 on the 2008 Fortune 500 list) has no blogs.

The closest thing it's ever had to an officlal company blog like the Google blog or the Dell blog is its PR-speak Hot News page and a long-defunct student blog.

So … Apple, what gives?

Why is there no Apple blog?

Some argue that Apple is simply too good to blog - that its products are so marvelous and its fans so numerous and rabid that it has no need to start a conversation via blogging.

Others say it's because of Apple's marketing approach, which stresses secrecy over openness to build buzz.

Still, I wonder if it's just because no one (at least no one with a loud enough voice) has called Apple out yet.

Betcha Apple'd start a blog if people compained about its bloglessness.

I think Apple could benefit from an official Apple blog. It sure could appease the masses who find Apple snobby and elitist. And it wouldn't be so hard …

Would it?

What do you think? Will Apple ever start a corporate blog?

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