Business Blog Wire

Here's my take on the new Maui Pineapple corporate blog (press release here).

3 things I like:

Blog Content - Who can resist the sweet tang of fresh pineapples? Okay, seriously - I like the content of this corporate blog. It's friendly. The images are mouth-watering. And I find the content to be genuine-sounding.

Blog Design - The colors and three-colum layout remind me of a newspaper or newsletter, which is good because the site's name is Pineapple News and it deals mainly with pineapple-related news and buying advice. The layout is fairly simple, which helps the reader focus on the content without getting distracted by lots of flashy "buy our pineapples" links. The hard sell is losing strength on the Web anyway.

Blog Community - By allowing comments, the Maui Pineapple folks have taken a step forward in their corporate history. It's great to see them doing this. It's also good to see links in the right sidebar to recent comments and to relevant social networking links. Corporate blogging needs to be part of the global conversation going on about companies.

1 suggestion for improvement:

As soon as possible, it would be great to add author name(s) and bio(s) to the About page and a link to them in post bylines.

Conclusion:

I like the Maui Pineapple blog. It's off to a tasty start.

Tags: No Comments