The insightful Niall Cook from Hill & Knowlton has created a fantastic resource for business bloggers. It’s basically a search tool that you can use to see how many people are talking about your industry without talking about your business, or perhaps how many are talking about your business without mentioning your spiffy new product. Having discovered that "conversation gap," you can plan your marketing accordingly and use your professional blog to get the word out.
Let me know what you think of Niall’s conversation gapper. Tell me if you come up with more uses for it, especially as those uses concern corporate or freelance professional blogging. By the way, the "conversation gap" concept is the brainchild of Steve Rubel.
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