Business Blog Wire

Here it is, my first "big business" blog review!

Company Name: Hill and Knowlton

Blog URL: http://blogs.hillandknowlton.com/blogs/ ("Collective Conversation")

About: This large U.S. public relations (PR) firm has been in business since 1927 and now forms part of the WPP Group, an advertising supercompany.  Whether you want help with marketing, enhancing your business’s reputation, or even legislative lobbying, H&K can help you out.  This is not a small business, so I would expect it to have a polished blog area.

Content: You can expect several posts a day from this corporate blogging community.  I didn’t find any plain-vanilla blogs; all contain fresh content and good insights.  You can easily post a comment and join the discussion.  Some people might get a little bored, but what kind of controversy would you expect from a company like H&K?

Blog Design: Innovative, to say the least.  You can easily find what you’re looking for; there’s a search box if you like, or you can navigate to a particular team or individual blog.  You can even subscribe to any blog you like via RSS or OPML.  The statistics pages are fascinating.

Other: The about page contains some of the best pointers for employee blogging that I’ve ever seen.

Overall: You’re probably wondering if Hill and Knowlton paid me to write this.  They didn’t, but they may as well have: I can’t find any weaknesses in this corporate blog.  Okay, maybe a small nitpick: there’s no "central" corporate blog.  It might be nice if they had one, so "zero attention span" types like me could locate basic company news at a glance.  I highly recommend that business owners and entrepeneurs take a good, long look at how Hill and Knowlton is harnessing the power of collaborative corporate blogging.

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