At RSSApplied.com, rtippins has added to my brief analysis of the benefits of having a solid corporate blogging policy. (I wish I knew his/her name; the blog doesn’t appear to mention it.) Says rtippins, "It’s not difficult to draft a well-written policy" (emphasis mine). Great point!
Why be afraid to dip your company’s toes in the bubbling business blogging pool? I’ve already broken down the reasons why businesses don’t blog. Just write down a few basic rules and have your bloggers read and agree to abide by them. While your company’s blog policy depends on a whole slew of variables, I think the most important and universal rules are as follows:
1. Blog carefully. Always remember that anything you publish on your blog can be complained about, denied, refuted, debated and endlessly nitpicked by anyone who sees it. If you’re not sure about the wisdom of a certain post, talk with the boss first before you hit the publish button.
2. Spread the word. You should write about company news, events and products, but they should also get out of their comfort zones and strive (using honest means) to get as many people as possible to find and read about their company. More on that another day.
3. Don’t blog about secrets. This rule applies, of course, to non-blogging activities as well; it’s just that a blog post can be read by someone across the globe the instant it’s placed on the Web.
4. Have fun! My uncle once gave me two simple rules before I left on a long journey to a distant land (I’m being serious): Love The People and Have Fun. This counsel surprised me; I had expected him to caution me, but instead he encouraged me. Make your corporate blog(s) a source of enjoyment for their writers and readers alike. Try to love the people you blog for, and have some fun.
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