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Corporate blog reviews Archives
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Apr25
Corporate Blog Review: GM FYI Blog
pixoh_r7nj6d3f5.jpgHere's my quick and dirty review of General Motors' newest corporate blog, the FYI Blog:

What It Is: The FYI Blog is supposed to help people get to know the GM company culture better, by discussing corporate events.  The blog's authors are its employees of all ranks.

Why It Matters: Because GM is a giant company and many other companies are watching to see how successful its second corporate blog will be (the first GM corporate blog available to the public was the FastLane Blog).

Post Frequency: Judging from the FYI blog archives so far, it's about once every day or two (it's got six entries and it's about a week old).  With so many thousands of employees, GM should consider starting many more company blogs, or at least helping its employees post more often.

Blog Design: I'm not an expert, but it looks nice to me.  Nothing scary or flashy.  Offers permalinks, timestamps, comments and trackbacks.  The syndication (feed and email subscription) options are very basic, but they are there.  You wouldn't guess that this was a blog by one of the world's biggest companies, and maybe that's intentional.  There's a simple, straightforward blogroll.

Kudos: I really like that the categories have little icons associated with them.  It just makes the blog more comfortable and intuitive to visit and navigate.  The posts are friendly and the authors respond to visitor comments.

Suggestions: I wish you could easily contact the author of each post.  Right now, all you can see is the post author's name and position at GM.  Also, it just feels very bare - I wish there were a big GM employee blog network of sorts where you could see what employees all over the place were working on and talk to them online about their progress.

Bottom Line: I've only started to really examine the GM FYI Blog, but I think it has lots of promise, even though it's only a week old and has just six entries.  It'll be neat to see if anyone from GM is listening well enough to respond to this post - if you're there, I'd love to talk to you about your blog!  (Take me to your blogger - the one behind the curtain!)

What do you think of the General Motors FYI Blog?  What do you like or dislike about it?

Mar30
Find Small Business Blog Reviews At Pajama Market
I stumbled (I'm always stumbling) across a fine new blog by Brian Brown about small business blogging.  It's called Pajama Market, and I like what I see so far.  Shel Israel says the new blog hits at his "heart strings."

Pajama Market Logo.gifBrian's first post is dated March 8, 2006, and in the three weeks since then, he's put up about 25 posts, a baker's dozen of which are labeled "Small Business Blog of the Day."  Each review covers several aspects of the day's small biz blog, including Brian's favorite post.

Brian, the world needs more blogs like yours - simple, clear, focused and useful.  More to the point, I personally will be keeping an eye on your blog via your Pajama Market feed.

It's been a couple of months since I last reviewed a corporate blog in detail.  I'm sorry I stopped doing it, and Brian has inspired me to start afresh!
Jan27
McDonald's New Corporate Blog Slowly Emerges
So I found out that McDonald's now has a corporate blog called "Open for Discussion." The about page tells us that the blog's author is Bob Langert, the company's Senior Director for Corporate Social Responsibility (CSR).  He says, "We want to open our doors to corporate social responsibility (CSR) at McDonald’s--to share what we’re doing and learn what you think. That’s the purpose of this blog."

Bob's "about" post relays a good, personal sense to the reader.  He goes on: "We want to hear from you because we are always learning and trying to improve. And you can’t learn--or improve--without listening."  Good job; you're starting off on the right foot there, McDonald's.  Inviting people to converse with you about your business is not only important, but also easy to do - and the technology behind blogging makes it easier than ever.

The main drawback so far to this new Mickey D's corporate blog is that it's only cranking out about one post a week.  Then again, maybe most folks don't need more than one post about corporate social responsibility a week anyway :).

What do you think of the "Open for Discussion" blog?
Jan23
Interview: Dave Coustan, Earthlink Corporate Blogger
I recently asked Dave Coustan, resident Earthlink corporate blog author, a few questions about his job. The conversation began as a seed when I recently posted about the new Earthlink blog, smartly titled "Earthling."  Jerry Grasso, the Earthlink director of corporate communications, quickly commented at that post and set up a question-and-answer exchange between me and Dave. (There's a lesson in there about the power of blogging.) Here's what Dave had to say:

Easton: How did you get your job as an Earthlink blogger?

Dave: I found the job posting on HotJobs. I was working as a writer/producer at HowStuffWorks.com at the time. I was looking for a new challenge as HowStuffWorks was starting to change directions. As I wrote in my initial Earthling blog entries, the EarthLink Blog Master job was eerily close to just what I was looking for, and in the city I already lived in. After some grueling interviews, I was selected and took the job.
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Jan17
ISP Earthlink Now Blogs At Earthling
The official Earthlink blog has been up for a few weeks now.  I noticed it the other day and thought I'd mention it as a good example of an official corporate blog.  Here's why:

Name - Can't go wrong with Earthling.  Gives it a human feel, while playing off the company name.

Tagline - "A weblog by a human, for humans" - Again, this lends a personal feel to the site.  That's what every tech company needs in order to gain more listeners and customers (and customer evangelists): that personal quality that you just don't find in a box full of gadgets and gizmos.

Design - Love the photo at top (the masthead).  Very robotish, yet humanish too.  Earthlink support and contact info appear prominently at the top right.  The color palette is simple and straightforward, and you can read the text just fine.

Posts - The content is appropriate for those interested either in Earthlink's progress or in topics related to the industry in which Earthlink operates.  There are doses of humility involved ("Note To Self," says one post title).  Don't expect a flood of posting, but do expect a steady stream of approximately one post every day - good enough to keep fans interested, and of course, good enough to attract more.

Maybe I could interview the blog 's author, Dave Coustan ... I like Earthling.  Good job, people of Earthlink!

Let us hear your evaluations of the Earthling blog below.

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