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Official company blogs Archives

Corporate Blog Review: GM FYI Blog
pixoh_r7nj6d3f5.jpgHere's my quick and dirty review of General Motors' newest corporate blog, the FYI Blog:

What It Is: The FYI Blog is supposed to help people get to know the GM company culture better, by discussing corporate events.  The blog's authors are its employees of all ranks.

Why It Matters: Because GM is a giant company and many other companies are watching to see how successful its second corporate blog will be (the first GM corporate blog available to the public was the FastLane Blog).

Post Frequency: Judging from the FYI blog archives so far, it's about once every day or two (it's got six entries and it's about a week old).  With so many thousands of employees, GM should consider starting many more company blogs, or at least helping its employees post more often.

Blog Design: I'm not an expert, but it looks nice to me.  Nothing scary or flashy.  Offers permalinks, timestamps, comments and trackbacks.  The syndication (feed and email subscription) options are very basic, but they are there.  You wouldn't guess that this was a blog by one of the world's biggest companies, and maybe that's intentional.  There's a simple, straightforward blogroll.

Kudos: I really like that the categories have little icons associated with them.  It just makes the blog more comfortable and intuitive to visit and navigate.  The posts are friendly and the authors respond to visitor comments.

Suggestions: I wish you could easily contact the author of each post.  Right now, all you can see is the post author's name and position at GM.  Also, it just feels very bare - I wish there were a big GM employee blog network of sorts where you could see what employees all over the place were working on and talk to them online about their progress.

Bottom Line: I've only started to really examine the GM FYI Blog, but I think it has lots of promise, even though it's only a week old and has just six entries.  It'll be neat to see if anyone from GM is listening well enough to respond to this post - if you're there, I'd love to talk to you about your blog!  (Take me to your blogger - the one behind the curtain!)

What do you think of the General Motors FYI Blog?  What do you like or dislike about it?

Apr 5
More Fortune 500 Companies Are Blogging - Barely
Chris Anderson (he of "The Long Tail") notes that a few more Fortune 500 companies are blogging now - to be exact: 27 (5.4%) of the Fortune 500 are blogging as of yesterday (up from 18 four months ago).  Check out the Fortune 500 Business Blogging Wiki for more details.

On that note, I really want to start a wiki about corporate blogging.  Any ideas?
Find Small Business Blog Reviews At Pajama Market
I stumbled (I'm always stumbling) across a fine new blog by Brian Brown about small business blogging.  It's called Pajama Market, and I like what I see so far.  Shel Israel says the new blog hits at his "heart strings."

Pajama Market Logo.gifBrian's first post is dated March 8, 2006, and in the three weeks since then, he's put up about 25 posts, a baker's dozen of which are labeled "Small Business Blog of the Day."  Each review covers several aspects of the day's small biz blog, including Brian's favorite post.

Brian, the world needs more blogs like yours - simple, clear, focused and useful.  More to the point, I personally will be keeping an eye on your blog via your Pajama Market feed.

It's been a couple of months since I last reviewed a corporate blog in detail.  I'm sorry I stopped doing it, and Brian has inspired me to start afresh!
The Truth of Blog Networks: Response To Jeremy Wright
As many of you know, it's Know More Media guest blogger week this week.  Today, Jeremy Wright, president of the b5media blog network and author of Blog Marketing, posted ten questions for blog networks to, our network portal.

I completely disagree with Jeremy.  Kidding, kidding!  Actually, I think he hits the nail right on the head with his questions.  Every blog network - and, to an extent, every corporate blog - ought to ask itself his questions.  The crux of his argument, as I understand it, is that a money-making blog is essentially valueless if it fails to encourage a sense of community.

As Jeremy says, "Anyone can slap up a blog and slop some content on it. But it takes time, energy and passion to create community."  Make sure your corporate blog is no slap-n-slop job!  Try to make the customer feel not only welcome, but valued as a contributor to your community.
Google Finance Serves Up Blog Posts - But Where's The Official Blog?
The Bloggers Blog (one of my favorite resources for business blogging news) reports that Google Finance includes blog posts in its search results.  As always, Bloggers Blog links to several interesting conversations about the new Google Finance site.

What, no official Google Finance blog?  I'm waiting for it to show up.  Let me know if you spot it.  I've seen many other official Google corporate blogs crop up before.

Another thought: I don't object to Google separating the blog posts from the "news" articles (guess which category appears above the fold), but I wonder if the day isn't soon coming that we'll see the two categories merged into one by default, with perhaps the option to spearate them.  After all, as USA Today points out, news scoops are increasingly coming from blogs and other online sources anyway!

Official company blogs Archives



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