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Fortune 500 Corporate Blog Review: #38 Wellpoint

December 20th, 2006 by Easton

Reviewing WellPoint (NYSE: WLP) for the F500BP

Another inexplicable newsroom.  Feedless, lifeless.

My search for a WellPoint corporate blog was fruitless.

I wonder if WellPoint and other Fortune 500 companies without public corporate blogs will ever adopt them.  I think some never will - and depending on the nature of their business models, they might not suffer for it.  But I think greater will be the number of F500 companies goaded into blogging by critics or PR disasters. 

 

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