Business Blog Wire

This post continues my series about Fortune 500 corporate blogs.  Today we’ll review the blogging efforts of the #9 Fortune 500 company, American International Group (NYSE: AIG).

Let’s check the AIG website …

Boring news area?  Check.
No blogs?  Check.
No Web feeds?  Check.

Now let’s search Google …

No evidence of any AIG official blog?  Check.
No evidence of any AIG promotional blog?  Check.
No evidence of AIG and blogs being in the same room together?  Check.

And let’s search Technorati …

Nothin’.  Yawn.  (crickets chirping … someone coughs …)

No wait!  Could it be?  An AIG blog?  Yes!  Yes!  … No!  AiG, not AIG.  Bible defense, not insurance behemoth promotion.

Aargh!

Why are so many Fortune 500 companies failing to participate in online conversations that are already about them, whether they like it or not?

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