Business Blog Wire

Business Blogging News and Advice for Business Bloggers

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How Frequently Should You Post to Your Corporate Blog?

August 9th, 2006 by Easton

So picture this: I was sorting through a six-foot-high (almost two meters high) mountain of fan letters addressed to "Business Blog Wire" the other day when I found a small postcard with a big question mark on one side and only this written on the back:

"How frequently should I post to my corporate blog?"

All right, I was kidding about the mountains of fan mail.  And about the postcard. … Okay, so the whole story is fake.  But it got you to use your imagination, right?

Now then.  The answer to that question is simply this: How frequently do you want others to consume and respond to your output?

That’s why I say the more, the merrier.  I would rather read a daily-updated corporate blog filled with mostly mediocre (yet still sincere) posts than one offering scintillating new material only once a month.

Throw me some arguments against that and let’s debate it here.

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