So picture this: I was sorting through a six-foot-high (almost two meters high) mountain of fan letters addressed to "Business Blog Wire" the other day when I found a small postcard with a big question mark on one side and only this written on the back:
All right, I was kidding about the mountains of fan mail. And about the postcard. … Okay, so the whole story is fake. But it got you to use your imagination, right?
Now then. The answer to that question is simply this: How frequently do you want others to consume and respond to your output?
That’s why I say the more, the merrier. I would rather read a daily-updated corporate blog filled with mostly mediocre (yet still sincere) posts than one offering scintillating new material only once a month.
Throw me some arguments against that and let’s debate it here.
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