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Problems with blogging Archives

May 4
Don't Know What To Say On Your Business Blog?
Three ideas for deciding what to say on your business blog and combating blogstipation:

1. Start talking and when you're done, stop talking.  Evaluate what you've said and see how you could improve it the next time you want to speak.

2. Think of others and try to give them information, news or advice that benefits them.

3. Remove all distractions from your vicinity and focus on something that interests you.  Then relate it to your business.  Blog about that.  I've blogged before, for example, about why corporate blogs should be like Pandora (the incredible online music player, not the girl with the box).

How about you?  What gets you to spill the words onto the page when you feel blogstipated?

May 2
The BlogBurst Debate: Who Will Benefit?
BlogBurst Logo.gifI have a question for you.  Please post your answer below.

Question: Who will benefit from BlogBurst?

I think many bloggers will benefit from BlogBurst.  Would you object to a post from your blog appearing in a major newspaper or at a major news website, along with your name and URL - at no cost to you?  (I didn't think so.)  All you're doing if you sign up with BlogBurst is accessing one more potential source of incoming traffic to your blog.

The key benefit to BlogBurst, I think, is the exposure that you'll get.  People you never could have reached otherwise will come to your blog wanting to learn more, and they'll come trusting that your voice matters because they first heard it through BlogBurst.

The only possible drawback I see is that BlogBurst requires you to give them a full feed of your blog, without embedded ads.  To me, the benefits outweigh the potential costs.  Can't you just create one feed especially for BlogBurst and another that includes ads if you like?

Some bloggers worry that BlogBurst will make money off of their content without rewarding them at all.  You can follow some of the ongoing BlogBurst debate at ProBlogger and TechCrunch.

A few hours ago, BlogBurst's Dave Panos explained the service's plans at ProBlogger.  Listen to Dave:

"We have repeatedly said that we will have a blogger compensation track after we get out of the lighthouse period. Everyone needs to see how the system works before weighing in on the monetization approach for Publishers, Bloggers and Pluck. This is all in the spirit of cooperating to build a system where everybody can win. Second, all posts do provide full attribution back to the blogger, including their byline, a photo/icon, a link to their blog and a link to the specific post. That’s a lot of very valuable exposure — and the key ingredient."

Sounds very fair to me!  I think Aaron Brazell, Darren Rowse and Quick Online Tips would agree with me.

If you have a corporate blog, you should strongly consider joining the free BlogBurst program.  Give it a shot and you'll be surprised how much you may reap from letting BlogBurst sow your posts everywhere!

(Disclosure: I'm enrolled in BlogBurst, as are several other Know More Media authors, such as Jeff Carr, Razib Ahmed, Bill Belew, Marshall Sponder, and Maria Palma.)

So: Who do you think will benefit from BlogBurst?  It's okay to say "nobody" - but please defend your answer.
How Hard Is It To Make Money Blogging?
Many people wonder how difficult or easy it is to make money from blogging.  The answer depends on many factors, but it mostly boils down to this: the more intelligently you use your blog, the more likely you are to make a profit from it.  It's nearly always possible to make your blog produce an excellent return on investment, at least in terms of your corporate reputation if not also in terms of real profits.

Andy Hagans writes at Performancing about the challenges of making money with a blog.  Andy's post responds to Guy Kawasaki's assertion that it's hard to monetize a blog well.  Says Andy, "the vast majority of people do not make much money from their blogs... and even if they do make a decent bit, if you amortize it over the hours they put, it's still likely they're effectively earning less than minimum wage while blogging."

I'm looking for a study that would inform us as to the validity of Andy's conclusion.  Do you know of any recent reports on the ease or difficulty of making money blogging?
How To Respond Well To Online Criticism Of Your Business
Crying Baby.jpgNot everyone will love your business.  They might harass you on your business blog - hey, they might even do so anonymously.

So how do you deal with criticism?

Option A: Revert to fifth grade - name-calling, shin-kicking, prank-pulling, and other assorted tomfoolery.

Option B: Attempt to delete or ignore it.

Option C: Respond to it quickly, fairly, openly, honestly, and cordially.

(Hint: pick C, pick C!)

A good rule of thumb is, answer your critics the way you would hope another blogger might answer your own critiques.  Seek not only to resolve their issues, but to leave them feeling warm and fuzzy about you.  With diligence, you'll convert many complainers into customer evangelists.

TechDirt has a nifty little article called "How Not To Respond To Criticism Online" that might help you think of more ways to cope with the inevitable.

Thanks to Diane Ensey for suggesting this topic.

Feel free to add your own tips for dealing with online criticism of your business below.
Make Your Business Blog Posts Easy To Read
Do you have a business blog?  Try this test:

Read one of your posts.

Did you read every word?

Why not?

Talk to Jeremiah.

Problems with blogging Archives



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