Business Blog Wire

Tochismochis at Creative Minds discusses the question of whether companies should blog.  I love the last paragraph (my translation):

"If to the question, ‘What is the main objective or goal of this company?,’ we can answer with a blog in some way, go for it.  But let’s not forget that a blog is a means, not an end unto itself."

Don’t start a corporate blog unless you plan to use it to achieve a specific goal.  You’ve gotta know why blogs matter to businesses in the first place.  You’ve gotta be able to answer people when they say, "So you’ve got a corporate blog - so what?"

Answer that vexing "So what?" question and you’ll be well on your way to corporate blogging success.

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