Starting today, Yahoo! is beta testing a new RSS email folder in Yahoo! Mail. The RSS folder makes it easier for Web users to follow updated information on Web sites they specify.
Why does this matter to business bloggers? I can think of a few reasons:
1. More of your potential blog subscribers will be using feeds in their Yahoo! Mail. If you haven’t syndicated your blog yet, do it now! Herman Drost at iSiteBuild offers a good little guide to RSS.
2. You can use Yahoo’s RSS reader in conjunction with your Yahoo email to find the news you want. This can help fuel thought for posts at your business blog. You’ll have an edge over the poor souls still stuck in the "Web 1.0" practice of browsing for news.
3. Talk about this news on your corporate blog or individual professional blog. Your readers will thank you for the scoop on Yahoo! Mail’s new feed capabilities.
Other Resources:
- TechCrunch offers a great article and discussion on Yahoo!’s new RSS folder.
- Read/WriteWeb points out the advantage this development gives Yahoo! over Google, whose own RSS efforts (Google Reader, Google News, etc.) are being overshadowed.
- Podtech has a great podcast and transcript of a discussion with two Yahoo! workers who have been directly involved with the Yahoo!’s RSS developments.
P.S. If you’re looking for a concrete example of RSS (Really Simple Syndication), see my guide on how to subscribe to Business Blog Wire feeds.
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